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How Sport Activity, Reasoned Pathway and Social Reactive Pathway of the Prototype Willingness Model explain the Health Risk Behaviour of Energy Drink Consumption

Heinze, Jacob (2019) How Sport Activity, Reasoned Pathway and Social Reactive Pathway of the Prototype Willingness Model explain the Health Risk Behaviour of Energy Drink Consumption.

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Abstract:Background. It is estimated that in the Netherlands, every second adolescents and young adult is consuming at least one Energy Drink per week. More specific it is estimated that more that 60% of athletes are consuming at least one Energy Drink per week. While seeking for positive effects of Energy Drinks, adverse health effects are underestimated among consumers. Research. This cross-sectional study examines the predictive value of Sport Activity on Energy Drink Consumption. Furthermore, the explanatory quality of the two pathways of the Prototype Willingness Model, consuming Energy Drinks are investigated. Reasoned Pathway, concerning intention to consume Energy Drinks, and Social Reactive Pathway, concerning willingness to consume Energy Drinks. Method. Research is conducted among a population including German (60.1%) and other Nationalities (39.9%) using a multi-item questionnaire. In total the population were n=213 participants, (M=28 years; SD=14 years), male (42.3%) and female (57.7%). Further an ANOVA and correlation analysis was conducted. Then several hierarchal multiple regression analysis were conducted to answer the research questions. Conclusion. Sport Activity could not significantly explain Energy Drink Consumption. Further, the Reasoned Pathway and Social Reactive Pathway showed significant predictive value of Energy Drink Consumption on their own. When both pathways, thus the whole Prototype Willingness Model was analysed, it became obvious that the Reasoned Pathway (r=0.780), especially Intention is mainly explaining EDC and adding the Social Reactive Pathway did not add significantly more predictive value (r=0.785) explaining EDC.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/79261
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