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Supplier satisfaction : the importance of growth-related factors in order to create satisfied suppliers

Isik, P. (2019) Supplier satisfaction : the importance of growth-related factors in order to create satisfied suppliers.

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Abstract:Supplier satisfaction has become an important topic for businesses, due to a change in the buyer-supplier relationship. In the traditional relationship, the seller is offering a product and buyers will decide whether they buy it or not. This relationship is replaced by one where the buyer tries to find a supplier which can fulfil the exact needs of the buyer. In order to find a supplier that is willing to manufacture your specific need, it is crucial that a well-maintained relationship must be present between both buyer and supplier. There are more reasons why the buyer needs a good relationship with its supplier. First, there has been a shift in the way innovation is approached by companies. In the early 1990s companies mostly innovated internally, whereas by the end of the decade most of the companies used external partners in their innovation programs. Suppliers became more and more important as partners for the buying firms in these innovation programs. Second, the amount of innovative suppliers is scarce, therefore it is also likely that competitors try to set up a good relationship with that supplier. In order to take an advantage of an innovative supplier, preferential treatment should be ensured.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/79485
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