University of Twente Student Theses


The impact of brand related factors of the buyer organization on supplier satisfaction

Sbai, Elias (2019) The impact of brand related factors of the buyer organization on supplier satisfaction.

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Abstract:Over the past years purchasing and supply management has met an ever-increasing interest. The role of purchasing has become more important since 40%-80% of the turnover in a typical manufacturing firm is spent on purchasing. Strategic purchasing and strategic supply management are key aspects nowadays. Strategic purchasing can be defined as the process of planning, evaluating, implementing and controlling strategic and operating purchasing decisions. In the existing literature, there are three concepts that are central to strategic purchasing. First, it affects the scale and scope of an organization’s activities over long term. Second, it is about being responsive to changes in external environment. Third, it is about aligning activities with strategic resources and capabilities. Strategic supply management can be defined as a long-term, planned effort to create a capable supplier base and leverage benefit of supply management. Nowadays, the environment is changing fast and organizations need to respond early in order to keep a competitive advantage. The number of suppliers is decreasing , innovative suppliers are scarce and the power of mega-suppliers is increasing. Creating a capable supplier base is a must to keep a competitive advantage and leverage the benefit of supply management. In order to have a capable supplier base, capable suppliers should be found, and strong relationships should be build.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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