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Essential IoT-value propositions to reinforce SME's business position

Burghout, S.M.A. (2019) Essential IoT-value propositions to reinforce SME's business position.

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Abstract:Although the importance of the Internet of Things has been widely acknowledged in the literature, an understanding of essential IoT-value propositions remains relatively unexplored. As a result of the lacking current academical knowledge about essential IoT-value propositions, IoT-business models remain misunderstood. In practice, lacking an understanding of business value propositions causes many e-business ideas to fail, which could result in substantial losses. Thus, the purpose of this study is to contribute to the open questions of academics and practitioners to get a multi-business context understanding of essential IoT-value propositions. Therefore, the case of Waterkracht B.V. was used. In the context of SMEs, findings indicate that SMEs could reap the most value of the customization and performance capabilities of IoT. With this, customized scheduling efficiency and predictive maintenance efficiency are considered to be essential IoT-value propositions with the highest priority. At the same time, support was found for eight IoT-value propositions to be valuable (high to moderate), whose none related to convenience enhancement. Within businesses contexts in general, similar findings were found. Except regarding to the valuation of convenience enhancing IoT-value propositions, for example, the valuation of remote-updates and remote-control. It seems that these IoT-value propositions retain their value in general business contexts. Overall, no support was found for usability as an IoT-value proposition and consequently excluded from the new model. As a result, the new model includes 15 IoT-value propositions from highest to moderate priority for businesses in general. By considering multi-business contexts, the results could be generalized to other businesses in general.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:54 computer science, 83 economics, 85 business administration, organizational science, 88 social and public administration
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/79699
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