Enhancing brand storytelling by creating a design intervention via an end-to-end process

This report contains all phases of Marlin Bloemberg’s graduation project. The project was performed at the foundation Stichting Omrin Estafette, which is active in the second-hand store industry. This graduation project is the individual and final project of the Master track Human Technology Relations at the University of Twente’s Industrial Design Engineering faculty. The project’s assignment is to enhance Omrin Estafette’s brand storytelling by creating a design intervention via an end-to-end design process. Omrin Estafette has seven store locations, with its headquarters located in Leeuwarden, the Netherlands. At Omrin Estafette’s flagship store, the Recycle Boulevard in Leeuwarden, I have been doing theoretical and practical research, facilitating co-creation sessions and developed a final concept as a graduate intern.