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Factors explaining usage intention and use of diet and exercise mobile applications in Ghana

Onwona-Agyeman, Adwoa O. (2019) Factors explaining usage intention and use of diet and exercise mobile applications in Ghana.

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Abstract:Background: A remarkable increase in the number of Diet and Exercise Mobile Applications app stores in the face of a rapid increase in sedentary lifestyles and chronic illness in Ghana raises the question about how these apps are being accepted and used. Objective: To examine usage intention and actual use of Diet and Exercise Mobile Applications among Ghanaians with the integration of the Unified Theory of Acceptance and Use Technology (UTAUT) and Protection Motivation Theory (PMT). Method: Respondents were recruited via social media and SMS throughout Accra and filled out an online questionnaire in a cross-sectional study. The 23-item questionnaire measured UTAUT-PMT constructs with Usage Intention and Actual Use. Descriptive Statistics, Correlation and Regression models were performed on SPSSv25. Results: 156 respondents [M (age) = 26.58, 93% male) replied to the survey. Performance Expectancy, Perceived Vulnerability and Perceived Severity had unique explanatory values on Usage Intention (all p<0.1). Facilitating Conditions and Usage Intention had unique explanatory values on Actual Use (all p<0.1). Conclusion: The integration of the UTAUT-PMT models resulted in a significant contribution from Performance Expectancy, Perceived Vulnerability and Perceived Severity in explaining Usage Intention (46% explained variance) while Facilitating Conditions and Usage Intention explain Actual Use (34% explained variance).
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/79946
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