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Reward-based Crowdfunding: Reward Characteristics and their influence

Libbertz, Michael Andreas (2019) Reward-based Crowdfunding: Reward Characteristics and their influence.

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Abstract:Crowdfunding is a funding method with which an individual or a company can request capital from a large pool of people over the internet. If donors receive a reward in exchange for their financial support we talk about reward-based crowdfunding, which is one of the more prominent systems. Despite the popularity limited research has been conducted on the effect of rewards on the success of projects. This study addresses the issues by reviewing 170 Dutch projects launched on Kickstarter between March 2018 and March 2019. These projects were examined for a connection between the success of projects and reward characteristics. Characteristics include aspects like the type of reward, number of rewards offered, price of rewards, the promised delivery time of a reward and the inclusion of rewards limited by quantity or a timeframe. Projects were grouped into successful and not successful and tested if they differ based on the characteristics. It was found that a project´s success is influenced by the type of reward, number of reward and the inclusion of limited rewards. A connection between the delivery time of rewards, the average price on the success of projects could not be proven. The findings contribute to the understanding of reward-based crowdfunding and can act as guidance for everyone who is interested in acquiring funds via crowdfunding.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/79953
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