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Towards a hybrid customer classification and clustering scheme for effective target-group based marketing

Das, Amit (2019) Towards a hybrid customer classification and clustering scheme for effective target-group based marketing.

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Abstract:This study shows how classification and clustering techniques can be combined to hep marketing teams design effective, target-group based marketing strategies.
Item Type:Essay (Master)
Clients:
La Place, Hilversum, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Business Information Technology MSc (60025)
Link to this item:http://purl.utwente.nl/essays/79967
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