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The effect of review valence, seller type and product involvement on the formation of online trust, risk and intentions when buying second-hand products online

Urk, Tom van (2019) The effect of review valence, seller type and product involvement on the formation of online trust, risk and intentions when buying second-hand products online.

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Abstract:Every year the growth of online e-commerce is increasing at the expense of the traditional retail channels. With the increased popularity of the second-hand economy, multiple e-commerce platforms started to show interest in the resale market (e.g., Bol.com, marktplaats). Therefore, it will be interesting for e-commerce businesses to know how online trust and risk are developed in relation to second-hand shopping. This study shows that type of seller has no significant effect on the formation of seller trust. Whereas, product involvement only showed an effect on perceived risk. In addition, review valence showed a larger effect on seller trust and perceived risk than seller type and product involvement did. Also, consumers’ with a positive attitude towards second-hand shopping are more inclined to trust the seller than consumers with a negative attitude. To conclude, the practical implication are intended to give companies and experts insights in understanding the formation of online seller trust in a second-hand e-commerce market.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general, 85 business administration, organizational science
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/80057
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