University of Twente Student Theses

Login

Segmentation of activity trackers : is it better to segment on age or physical activity?

Witbreuk, J. (2019) Segmentation of activity trackers : is it better to segment on age or physical activity?

[img] PDF
954kB
Abstract:The aim of this paper is to determine whether activity trackers should be segmented on physical activity or age. First of all, a literature review was conducted in order to identify different characteristics of activity trackers that manufactures use to make their product more appealing. Additionally, an online survey was conducted in which respondents stated their age and physical activity, after which they scored the importance of various characteristics of an activity tracker. Results reveal that a segment based on age is superior to a segment based on physical activity. Which might imply that manufacturers of activity trackers can differentiate between different age groups, to better fit consumers’ needs.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/80077
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page