University of Twente Student Theses

Login

You cannot stay mad at this face...can you? : The relationship between message delivery, crisis responsibility and public responses to crisis.

Nickoleit, Marten Peer (2019) You cannot stay mad at this face...can you? : The relationship between message delivery, crisis responsibility and public responses to crisis.

[img] PDF
737kB
Abstract:This thesis investigates the relationship between the different message delivery styles (video message vs print message) of a corporate apology and the attributed corporate crisis responsibility in the context of corporate crisis. Public anger, negative impression, negative word-of-mouth, distrust and forgiveness serve as the dependent variables in this study. A 2x2 experimental design was used to investigate the mentioned relationship. Significant impact of crisis responsibility on the dependent variables has been confirmed. Neither impact of message delivery nor an interaction effect has been found.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/80238
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page