University of Twente Student Theses
The impact of organisational culture on the involvement of indirect procurement by their internal stakeholders: A case study from the FMCG industry
Frank, Laura (2020) The impact of organisational culture on the involvement of indirect procurement by their internal stakeholders: A case study from the FMCG industry.
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| Abstract: | Purpose – The aim of this research was to assess how organisational culture impacts the involvement of marketing-buyers by the marketing department. Further, enablers, drivers and barriers of marketing-procurement involvement got identified. Design/Methodology/Approach – This study is a qualitative case study of five companies. 12 semi-structured interviews were conducted of which eight at the focal company, Company 1. Marketers as well as marketing-buyers got interviewed to find out their extent of collaboration and involvement. Next to the interviews, the interviewees filled in an organisational culture assessment instrument, to assess the company’s organisational culture. Findings – A relationship between organisational culture and marketing-buyers involvement could not be found in this case study. It was found that co-location of the marketing and marketing-procurement department, a high level of formalisation, top management support, a thorough onboarding program for marketers that includes aspects about procurement, and a high level of communication and information sharing enable a high level of marketing-procurement involvement. One-sided collaboration efforts, not seeing the value of involving procurement, seeing involving procurement as a burden and structures that do not facilitate collaboration act as barriers. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/80384 |
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