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The relationship between stages of change and perceived acceptability of persuasive strategies in mHealth interventions

Bakker, K. M. (2020) The relationship between stages of change and perceived acceptability of persuasive strategies in mHealth interventions.

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Embargo date:21 January 2022
Abstract:The aim of this research is to explore the relationship between stages of change (TTM) and the perceived acceptability of persuasive strategies (PSD model) aimed at promoting healthy eating. Five stages are taken into account and eight persuasive strategies were chosen, which were depicted in storyboards. After stages of change measures, participants were asked to indicate to what extent they perceive the technology as acceptable. Results of Pearson Correlation analyses showed that most stages were significantly positively correlated with at least one persuasive strategy. One stage was significantly positively correlated with all eight persuasive strategies. The last stage showed several significant negative correlations with the persuasive strategies. The results suggest that people who are actively thinking about eating healthy and intend to eat healthy in the next six months perceive the different persuasive strategies as acceptable. People who have already been eating healthy for at least six months do not perceive most of the persuasive strategies as acceptable. An implication of this research is that it shows promising results for stages of change as an individual difference factor that can guide the design of persuasive technology interventions promoting healthy eating.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/80429
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