University of Twente Student Theses


Distribution of advertisements on YouTube among several content categories

Peters, S.T.H. (2020) Distribution of advertisements on YouTube among several content categories.

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Abstract:YouTube has become one of the largest video sharing services on the planet. Among other reasons, this is because of the diversity in content on the website. This results in a great diversity of users, which is a great attractor for advertisements and, as the users know, there are a lot of them on YouTube. In this paper the distribution of advertisements on YouTube among diverse content categories is measured. A Chrome extension will be used to give conclusions to the following questions: How many advertisements are there on YouTube on average per video and how are these numbers distributed among the different categories of content? The expectations are that better rated content categories have a higher amount of advertisements, since more people watch these videos and are often more attracted to the video than worse categories. It is also expected that there is no difference between better rated content categories. Yet, these expectations turned out to be wrong. The major findings of this research are that the results are very varied. Further the category of music seemed unattractive for companies to advertise in. The category of comedy has, probably because of the longer total duration, a higher amount of seconds watched before showing an advertisement. Additionally, there is hardly any difference between top rated content categories and low rated content categories.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Computer Science BSc (56964)
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