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How data-driven decision making can help managers and employees with creating business value.

Arink, R.B. (2020) How data-driven decision making can help managers and employees with creating business value.

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Abstract:Nowadays, the way how organizations make decisions is fundamentally changing: where decisions used to be made on the ‘intuition and gut instinct’ of a manager, organizations now progressively make use of databased analytics to support decisions. This new way of decision making, with the help of vast amounts of data, can offer valuable insights and competitive advantage if it is supported by the right technological and organizational resources. However, researchers show how practitioners are currently in the dark when facing the implementation of data-driven decision making (DDD) in their firms, as well as researchers who are hindered in investigating the value of DDD. For this reason, this study investigates how managers and employees can create business value from data-driven decision making (DDD). In order to answer the research question, we conducted semi-structured interviews with managers of Dutch companies that are actively working with the digitalization processes of their business. This study showed that there are large differences in the appliance of Big Data Analytics (BDA) on decision-making between organizations with various level of familiarity with BDA use. Therefore, we proposed a novel theoretical framework that in the future can be used for research into different industries, contexts, cultures, or countries.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/80678
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