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Big Data and the Innovation Process : A Systematic Review

Ilkay, Berat (2020) Big Data and the Innovation Process : A Systematic Review.

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Abstract:Researchers have claimed that Big Data has a positive effect on the new product development process. This paper aims to go deeper into this process by systematically reviewing articles that have been written about the new product development process and the big data outputs. This is to find specific links between the new product development process and big data outputs. This has been done in a systematic process by not only reviewing the articles but also to come with a result that can be put into a framework. With this framework, managers can identify which big data sources they should use in a specific new product development process. This framework describes in detail the role of various data inputs and their influence on the various stages of the Innovation/NPD process. The practical implication will be the design of an innovation methodology resulting in better, faster, cheaper, and more successful new products and services. The goal of this research is to tap into the customer-generated data that is relevant for the identification of future customer needs and wants as the primary input in the innovation process is the next future challenge for innovative marketers.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/80841
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