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A comparison of the effectiveness of Whiteboard Animation Videos versus PowerPoint Videos

Draijer, E. M. (2020) A comparison of the effectiveness of Whiteboard Animation Videos versus PowerPoint Videos.

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Embargo date:19 March 2022
Abstract:A comparison of the effectiveness of Whiteboard Animation Videos versus PowerPoint Videos Video instruction is used more and more in (blended) online learning. Lots of different types of videos exist, but scientific knowledge on their effects and efficiency is lacking. Therefore, this study investigated the difference in six dependent variables: learning and five different student experience constructs (namely viewing time, ease of use, self-efficacy, satisfaction and usefulness) for two independent variables, namely the relatively cheap and easy to make PowerPoint Videos and the promising Whiteboard Animation Videos. Therefore, the following research questions were formulated: 1. To what extent does the type of video influence the user experience (viewing time, perceived usefulness, ease of use, satisfaction and self-efficacy)? 2. To what extent does the type of video influence learning? 3. What is the relationship between the user experience (viewing time, perceived usefulness, ease of use, satisfaction and self-efficacy) and learning? 4. To what extent does the video type influence the scores on the different types of questions (namely open and closed questions, remember, apply and understand questions and voice-only and visuals-only questions)? For this study, guidelines to design a Whiteboard Animation Video are derived from literature. Using these guidelines, a video about dieting is chosen and a PowerPoint video with the same audio is made according to existing design guidelines. Next, Sixty-five students were assigned to one of the two videos. After declaring their prior knowledge about dieting, they watched one of the videos, filled in a questionnaire about their demographics and made a post-test. Analyses showed that the PowerPoint video and the Whiteboard Video scored equally good on learning, viewing time, self-efficacy and technology acceptance (perceived usefulness and ease of use). The Whiteboard Video was considered to give more satisfaction. In addition, learning in general had a significant positive weak to moderate relationship with self-efficacy and viewing time. The results of this study can be useful for educational designers in choosing what kind of video to make. Only if the satisfaction of the student is really important, the more expensive Whiteboard Video should be chosen. If a PowerPoint Video is designed systematically and according to scientific guidelines, PowerPoint videos and Whiteboard Videos foster learning equally. Suggestions for further research are also given.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:81 education, teaching
Programme:Educational Science and Technology MSc (60023)
Link to this item:http://purl.utwente.nl/essays/80865
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