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Exploring the role of inter-organizational fit in preference between buyer and supplier in a new product development context.

Ince, MSc. M. (2020) Exploring the role of inter-organizational fit in preference between buyer and supplier in a new product development context.

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Abstract:The purpose of this study is to discover what the role of inter-organizational fit is on preference between buyer and supplier in NPD. Attractiveness factors in normal buyer-supplier relationships are widely discovered. Whereas in New Product Development, these antecedents are less discovered. Both, the buyers, as well as the suppliers will be integrated into this study to obtain a dyadic view. Five existing buyer-supplier relationships at Company X (case company) are assessed on the degree of attractiveness, satisfaction, and preference through a survey. The results of the surveys show a significant difference in preference between buyer and supplier in NPD, for all the five relationships. These relationships are further investigated through semi-structured interviews. The results of this study show that inter-organizational fit plays a role as an attractiveness factor for both the buyer and supplier side. The main differences between buyer and supplier in their view on inter-organizational fit are on the strategic dimension of organizational fit, where both sides have a different view on what ought to be strategically important, which could explain the significant difference in preference between the existing five buyer-supplier relationships at Company X which are investigated.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/80899
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