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Designing interactive data visualisations for RTL Nederland’s online news platforms : increasing visibility of the “volg” functionality and user engagement.

Cervone, B. (2020) Designing interactive data visualisations for RTL Nederland’s online news platforms : increasing visibility of the “volg” functionality and user engagement.

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Abstract:Since news has started spreading online, its focus on fast, visual content has increased drastically. Data visualisation practices are becoming more common in the news world to represent topics and to present the reader to new insights. RTL Nederland would like to use data visualization to present to the user not only the overview of relevant news, but also to give higher visibility to their “volg” functionality. “Volg” allows the user to subscribe to specific topics and receive a notification as soon as a new article related to that topic is posted. The functionality is at the moment fairly hidden within the site. Through looking at the RTL case from two different perspectives – a “current” achievable scenario and an “hypothetical” scenario - a series of data visualisations are developed and tested. The “current scenario” resulted in a real implementation of a data visualisation on the RTL Boulevard site that was then tested with a large scale of real end users. The “hypothetical” scenario resulted in a data visualisation for each RTL news site that was then tested with a group of representative RTL users using a participant based evaluation. From testing a visualisation on the RTL Boulevard site with real end users, an indication of an increase of user engagement can be deducted. From the “hypothetical” scenario test, a positive interest can be measured towards the use of simple and personalised data visualisations in the news. Further testing and development is needed to answer the research question with more certainty, such as testing with a specific target group for each site and A/B testing on the websites with end users for a longer period of time.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works, 54 computer science
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/80907
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