University of Twente Student Theses


Exploring the alteration of the business model logic to engage in business model innovation

Venema, Mark (2020) Exploring the alteration of the business model logic to engage in business model innovation.

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Abstract:The concept of business model innovation’ is part of a three-part circular relationship. The other two parts are ‘business model’ and ‘business model logic.’. The circular relationship is somewhat complicated, as many other aspects can influence the parts of the relationship individually. The most vital aspect which affects the business model logic is the managerial cognition. The managerial cognition is part of a self-reinforcing structure of which the other part is the business model logic. This self-reinforcing nature occurs when a business model becomes embedded in the organization. The self-reinforcing part helps to further embedded the business model logic. A firmly embedded business model logic is risky as it is hard to unlearn when a business desires to go into another direction. This thesis paper aims to create a clear understanding of the concept of business model logic. The goal of this understanding is to design a method that can help a case company in the installation technology section alter its firmly embedded business model logic. The company has the desire to alter this logic to include innovation and open up for business model innovation.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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