University of Twente Student Theses


Participation on internal crowdsourcing platforms

Richter, Lucas (2020) Participation on internal crowdsourcing platforms.

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Abstract:Purpose: The purpose of this paper is to understand what drivers are relevant for employees to participate on internal crowdsourcing platforms. Besides it shall provide an overview of potential tools that practitioners can utilize to counteract low levels of participation. Design/methodology/approach: Ten semi-structured interviews are conducted with platform managers and ordinary employees from Sparkasse. Findings: The main result of the paper is that six dimensions play a major role for the participative behavior of employees on internal crowdsourcing platforms namely corporate culture, incentives and rewards, leadership style and management support, environment and resources, technological features and communication. Organizational as well as technological dimensions play a role in online crowdsourcing platforms. Research limitations/implications: The main implication is that the framework consist of six dimensions which are of diverse organizational, social or technological nature. The different identified dimensions have to be further investigated and empirically tested, especially on their interrelationship. Practical implications: Practitioners have a multitude of tools they can apply to increase participation on the platforms and at the same time reduce factors hindering it. By increasing the participation untapped knowledge and creative potential of employees generate innovation and thereby a competitive advantage for the company. Originality/value: This is the first paper that gives a detailed overview on the influential dimensions for the participation of employees on internal crowdsourcing. It investigates not only organizational but also technological factors. Furthermore, it is the first paper based on relying on semi-structured interviews.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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