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Social Identity Influences on Risk Perception, Efficacy Beliefs and Behavioural Intention

Broermann, Christina (2020) Social Identity Influences on Risk Perception, Efficacy Beliefs and Behavioural Intention.

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Abstract:To improve risk communication and motivate citizens to adopt recommended behaviour to reduce risk for themselves, increasing risk perception and efficacy beliefs are important. An often used model to explain why citizens adapt or ignore recommended behaviour is the Extended Parallel Processing Model. This model however does not take the salient social identity into account even though, according to literature, this can influence efficacy beliefs, risk perception and behaviour. An experiment with 194 participants was conducted, where the salient social identity was manipulated. Self-efficacy, group efficacy, risk perception, attitude, uncertainty and behavioural intention were measured. In addition to that, past experiences and verbal persuasion were measured because these variables play a crucial role in the development of efficacy beliefs. It was expected that self-efficacy and group efficacy mediate the relationship between social identity and the intention to perform protective behavior. Furthermore, it was expected that risk perception moderates the effect of social identity on efficacy beliefs. Results show that self-efficacy is a mediator for the relation between social identity and behavioural intention. The effect of this mediation however depends on the level of risk perception. Past experiences and verbal persuasion did not predict efficacy levels in this study.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/81271
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