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Continuous usage of fitness tracker systems : Expanding the UTAUT2 model with perceived privacy risk, health valuation, and satisfaction

Streichan, C. (2020) Continuous usage of fitness tracker systems : Expanding the UTAUT2 model with perceived privacy risk, health valuation, and satisfaction.

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Abstract:This research investigated which factors of an extended UTAUT2 model, including performance expectancy, effort expectancy, descriptive social norms, habit, health valuation, satisfaction, and perceived privacy risk, influence the intention of German users' to continue using a fitness tracker system (FTS). Furthermore, it also investigated the extent to which the effects of the variables on the behavioral intention to continue using a fitness tracker system are moderated by gender. The study used an online survey to measure the constructs and demographic and use context variables. The collected data (n=307) was used to conduct a hierarchical regression and to conduct moderation analysis to answer the research questions. The results showed that effort expectancy, habit, and satisfaction were significant positive predictors of the individuals' intention to continue using an FTS. The results also implied that perceived privacy risk had a significant adverse effect on continuous usage intention. The results suggested that effort expectancy, habit, and satisfaction are the most important predictors of continuous usage intention of fitness tracker systems. Interestingly, performance expectancy, descriptive social norms, and health valuation did not influence the users' continuous usage intentions. Lastly, findings implied that gender did not have any moderating effect on the dependent variable.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/81439
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