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Increasing climate change risk portrayal : A comparative framing analysis of selected US and German news on the portrayal of climate change.

Hemker, Sophie (2020) Increasing climate change risk portrayal : A comparative framing analysis of selected US and German news on the portrayal of climate change.

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Abstract:The communication on climate change has increased considerably during the last years. Reaching millions of people that read the news media, journalists play a crucial role in shaping public opinion, behavior, and attitude by their presentation of climate change. As journalistic practices are highly shaped by cultural norms and standards, this study investigates the portrayal of climate change in German and US news. Examining the use of journalistic norms and styles, the framing of climate change, as well as its portrayal of risk, this study aims to discover cultural differences in the news media’s reporting affecting the presentation of climate change. Ultimately, practical implications on how to improve communication on climate change are presented. The results of this study show a clear difference in the portrayal of climate change between German and US news in their use of journalistic norms and styles, framing, and portrayal of risk. Due to this, when trying to effectively communicate about climate change, and to influence public opinion, behavior or attitude, incorporating the journalistic norms of dramatization, authority-order, and personalization, as well as making use of a reflective style of news reporting, by convincing and persuading the audience of the seriousness posed by climate change is of benefit. The communication on climate change, therefore, should be adjusted from a mere transmission of facts to a persuading message for its audience.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/81622
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