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The perceived risks of tattoos

Bamberg, Kim Lara (2020) The perceived risks of tattoos.

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Abstract:More and more risks related to tattooing are emerging. Yet, the number of people getting tattooed worldwide rises constantly. In relation to this, the current study aims to identify factors that predict consumers’ intention to perform risk-minimizing behaviour (i.e., health-behaviour-intention) when it comes to the decision of getting a tattoo, such as, to do further research on toxic tattoo-inks. This study proposed that there are three factors that predict health-behaviour-intention: individuals’ desire to get a tattoo, their perception of knowledge about the risks of tattoos, and their perception of the risks of tattoos. Participants (n = 121) of the study filled out an online questionnaire and were asked to read a screenshot of a website which named the main risks of tattooing. Risk perception was measured before and after they read the risk-information. Results demonstrated that there was a significant positive correlation between risk perception and health-behaviour-intention. Neither perceived knowledge nor desire were significantly correlated with health-behaviour-intention. Thus, the results of the current study support the suggested role of risk-perception in explaining consumers’ intention to engage in risk-minimizing behaviour when it comes to the decision of getting a tattoo, but not the roles of desire and perceived knowledge.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81630
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