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Mood as a predictor of Video-on-demand watching and the moderating influence of the personality trait of introversion : an experience sampling study

Feldkamp, Aline (2020) Mood as a predictor of Video-on-demand watching and the moderating influence of the personality trait of introversion : an experience sampling study.

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Abstract:Due to the world’s technological development, the use of online streaming services has become dominant in people’s daily TV watching routines. This usage often ends up in the new behavioural phenomenon of binge-watching, especially among young people such as students. There is a need for research in the factors that motivate this common watching behaviour. Based on a qualitative study that suggested a possible relationship between mood and binge-watching, this study examined whether a positive mood or a negative mood does indeed predict binge-watching. In an experience sampling study (ESM) this association was investigated in participants’ daily lives. Furthermore, it was researched whether the personality trait of introversion acts as a moderator on the relationship of interest. Results revealed that a positive mood does predict a decrease in the usage of those VOD services but a negative mood does predict an increase in it. Further, individuals who are introverted do not tend to watch more VOD content than not introverted people.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81637
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