University of Twente Student Theses

Login
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.

Stop wasting, start waiting - Nudging customers’ intention to wait in take-away restaurants to reduce food waste

Kehl, Michelle (2020) Stop wasting, start waiting - Nudging customers’ intention to wait in take-away restaurants to reduce food waste.

[img] PDF
1MB
Abstract:Nowadays, take-away restaurants are often the time-saving alternative to home-cooked meals because they are easier to incorporate into a busy lifestyle. As most customers are unwilling to wait, take-away restaurants produce enormous amounts of food leftovers caused by over-preparation due to a lack of predicting customers’ demand. Waiting and wasting behaviour consist of contradictions. Acceptance of waiting depends on positive emotions and certainty about the cause of the waiting duration. Whereas individuals perceive a feeling of guilt and waste food without any intention. Previous research about food waste mainly focused on private, but changes are also required in public contexts. Therefore, this study investigates the effectiveness of visual prompts on customers’ intention to wait, under the influence of environmental concerns, in take-away restaurants, to reduce food waste.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/81645
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page