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Personality traits, life satisfaction and user behaviour on social media

Untiet, Robin (2020) Personality traits, life satisfaction and user behaviour on social media.

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Abstract:This study focused on identifying whether user behaviour within social media is correlated with personality traits and life satisfaction. This cross-sectional study investigated a convenience student sample who had to reveal their daily user behaviour inside their used social media platforms. Participants were asked about the following aspects: time spend on social media, check-ins into social media, distributed likes or comments, posted pictures, texts or stories, and number of friends within social media. Their personality was assessed by the Brief Hexaco Inventory and their life satisfaction by the Satisfaction with Life Scale. It was hypothesised that personality traits and life satisfaction would show a great number of diverse correlations with user behaviour on social media. However, this could not be confirmed by this study. Therefore, most hypotheses had to be rejected. Nevertheless, the hypothesis that more extraverted persons have more friends within social media is confirmed by the data. The findings of this study were unexpected but are probably related to the lack of reliability and validity of the Brief Hexaco Inventory. Additionally, the corona crisis might have influenced the user behaviour of participants regarding the usage of social media which could have distorted the results.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81655
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