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Energy consumption behaviour in households : an explorative research on consumption behaviours, influential factors and possible solutions

Ince, Ayca-Dilan (2020) Energy consumption behaviour in households : an explorative research on consumption behaviours, influential factors and possible solutions.

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Abstract:Sustainability is becoming an increasingly important issue. Through new technologies and modernizations, governments aim to increase energy conservation and sustainability. However, consumer behaviours are a major influential factor in the successful implementation of new sustainability measures. Thus, changing consumer behaviour is a crucial step in implementing new sustainable technologies. This study aims at identifying specific behaviours that hinder energy conservation behaviour, influential factors and possible solutions. Three data collection methods were used. Firstly, a diary study was conducted in order to quantify consumption behaviour. Next, an interview was conducted to identify specific behaviours. The last data collection method was a focus group based on the findings of the diary study and interview. The focus group was conducted to substantiate findings, identify more specific behaviours, influential factors and possible ways to increase energy conservation. Avoidable energy consumption behaviours were overnight charging, letting devices run without using them or never turning devices off. Possible influential factors identified were belief of cleanliness, comfort, habits and awareness. For behavioural change, a multidimensional approach was suggested.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81659
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