University of Twente Student Theses
Leveraging a crisis to initiate organizational identity change
Stalenhoef, Thijs (2020) Leveraging a crisis to initiate organizational identity change.
|
PDF
387kB |
| Abstract: | During a crisis an organization needs to be adaptive to survive. A part of that adaption comes in the form of identity change. To find abstract, transferable strategic decisions this paper analyses a case organization’s strategic decision-making process through the aftermath of a global financial crisis. As a consequence of the financial crisis the company was nationalized. The qualitative process analysis is based on public corporate documents, news-articles and interviews. From these documents a timeline is created describing the major events that occur over the timespan that the study covers. From that timeline several strategic policies are identified Using an effect-based categorization method. The result of the good strategic decision making of the case company led the case company back to the stock exchange. By using existing theoretical frameworks, the data is grounded, and a concise list of strategic priorities is created. There is imperative to further study other companies’ strategic decision making over the same time period for reasons of performative comparisons or to garner a deeper understanding of the effective strategic business decisions. |
| Item Type: | Essay (Bachelor) |
| Clients: | a.s.r., Utrecht, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/81740 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page