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The influence of quality factors on crowdfunding success

Beene, S.B.J. (2020) The influence of quality factors on crowdfunding success.

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Abstract:The research question which is going to be answered in this paper is ‘To what extent is crowdfunding success explained by quality factors?’ This research is on how crowdfunding success is influenced by the social network of the project leader and the quality of preparation. The social network of the project leader will be tested via their Facebook friends and LinkedIn connections, while the quality of preparation will be tested via the business plan and the business video. This paper uses data extracted from Kickstarter projects. Based on our sample, we conclude that the amount of friends on Facebook has a positive influence on crowdfunding success. However, our data does not suggest a positive effect of the amount of LinkedIn connections on crowdfunding success. Furthermore, based on our sample, we conclude that the quality of preparation positively affects crowdfunding success.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/81762
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