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The presentation of bisexual characters in TV shows and how it affects the viewer’s attitude change toward bisexuals

Bärthlein, J. (2020) The presentation of bisexual characters in TV shows and how it affects the viewer’s attitude change toward bisexuals.

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Abstract:This study aims at examining the relationship between the type of video representation of bisexual individuals and the attitude change towards bisexuality in viewers, including investigations of differences in the gender of the viewers. It was hypothesized that the answers of female viewers and the positive video representation would show a more positive attitude change. The participants were asked to answer two scales that measure the attitude towards bisexuality, one before and one after the video that was randomly assigned to be either a negative or a positive representation of the reaction to bisexuality. The analysis showed that significant results were not present and therefore changes must be made in order to test these effects. It was recommended to do this study on a bigger scale with more diverse participants who participate long-term in watching a longer video series, such as a TV show.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81823
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