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The influence of media exposure on attitudes towards transgender people

Lenz, Bettina (2020) The influence of media exposure on attitudes towards transgender people.

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Abstract:The aim of this research was to determine whether media exposure can change people's attitudes towards transgender people and whether gender plays a role as a moderation variable. To answer the research question, an online survey was carried out which measures the attitude with the Attitudes Toward Transgendered Individuals (ATTI) Scale, before and after media exposure. Two conditions (transgender narrative and non-transgender narrative) were randomly assigned to the participants. The results showed no significant attitude change from being exposed to a transgender narrative. Furthermore, gender did not have a moderation effect on the attitude of the participants. This shows that for this study media exposure cannot necessarily change attitudes, even if theories have set up the possibility. However, the results might be influenced by the short time between moments of measurements, the single media exposure or the narrative used in the study. On this basis, it is advisable to adapt the requirements of the study and to carry out further research to find a possible attitude change through media exposure. Furthermore, other demographics should be kept in mind as a moderation effect. Keywords: attitude, media, transgender
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81926
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