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Crickets as an alternative source of proteins : how the consumers’ willingness to try crickets can be affected by different kinds of information

Lechtermann, Maren (2020) Crickets as an alternative source of proteins : how the consumers’ willingness to try crickets can be affected by different kinds of information.

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Abstract:Entomophagy represents one future option for dealing with one of the world’s grand challenges: feeding the ever-growing world population while resources globally are declining. Nonetheless, entomophagy – or eating insects – is perceived as an unfamiliar phenomenon in the westernized parts of the world. Since the idea of edible insects in westernized cultures is rather unexplored, the insects’ sustainable, as well as nutritional benefits, remain hidden. This study investigated, how the consumers' perception of edible insects - especially the cricket - can be modified using different kinds of informational texts. Kendall’s Tau-b correlation showed a positive correlation between the participants’ level of disgust and their unwillingness to try a cricket. Based on this finding, future research should investigate how to decrease the disgust of people from westernized cultures regarding entomophagy.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/81943
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