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Storytelling in Esports

Spaan, R.P. (2020) Storytelling in Esports.

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Abstract:The purpose of this paper is to investigate what the role of storytelling in esports is and how it influences esports viewing consumptions. Storytelling in esports is complex and multifaceted; it ranges from live broadcasts to single tweets and constitutes to the narrative identity of players, teams and organizations. There is a clear relation between viewing consumptions of esports and esports storytelling content. It was investigated whether scales of motivation, gameplay motivation, escapism, community and identification could explain the amount of esports storytelling content people watched in the previous month, but no significant results were found. The paper begins with a theoretical framework on esports, storytelling and the formation of scales based on previous research on esports viewing consumptions. As a pre-study, an interview with a social media manager was conducted and an expert panel discussion on PR in Esports was attended. The main research method is an online survey (n=108) with participants from gaming and esports communities on Reddit and Discord. Data collection was done mainly through the use of a 5-point Likert scale on statements and data analysis was performed in terms of correlations and linear + multiple regression. The discussion of this paper goes into analysis of the results, explanations for the results, limitations of the research and implications for future research. In the concluding parts of this, paper the research questions are answered and practical tips for esports organizations on the use of storytelling are given.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/82285
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