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Improving communication for social impact organisations to create more impact on society : How entrepreneurs operating in the domain of social impact can communicate more effectively

Brinkman, B. (2020) Improving communication for social impact organisations to create more impact on society : How entrepreneurs operating in the domain of social impact can communicate more effectively.

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Abstract:That is why this study tries to answer the question – “How can entrepreneurs operating in the domain of Social Impact communicate more effectively?”. To answer this, a theoretical framework based on a more developed adjacent field; “Corporate Social Responsibility” or CSR is used. CSR is defined as “a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders”. The data gathered from this field is then used in addition to a local qualitative interview approach. This split approach to evaluate existing CSR models and compare those to practical insights from the field of Social Impact yielded interesting insights and defined the differences and similarities between Social Impact and CSR more vividly
Item Type:Essay (Master)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:02 science and culture in general, 05 communication studies, 83 economics
Programme:Interaction Technology MSc (60030)
Link to this item:http://purl.utwente.nl/essays/82301
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