University of Twente Student Theses


Nudging employees : increasing the response rate to employee satisfaction surveys using nudges

Le Noble, M.A. (2020) Nudging employees : increasing the response rate to employee satisfaction surveys using nudges.

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Abstract:In recent years the number of reports from employees suffering from burnouts or excessive stress symptoms have been increasing. The costs associated with stress-related complaints are estimated to be roughly 2.8 billion euro’s, per year. This indicates the importance of healthy employees. To be informed about the (perceived) health of employees, business execute employee satisfaction surveys. Company X is interested in improving their current surveying method in a way that delivers higher response rates. On behalf of and in consultation with Company X, this study will research nudges that are promised to increase response rate. A nudge is a deliberately chosen intervention aimed at subtly shaping human behavior. Based on the results from this study it must be concluded that making use of a short survey distribution type should not be implemented in the current method of executing employee satisfaction surveys, as the traditional method showed significantly higher response rates. Secondly, it is recommended that if persuasive texts are used, they are emphasizing the personal benefit, as in this study those texts resulted in the highest response. However, as these results were statistically insignificant, it is not strictly recommended to use persuasive text elements. Despite results not showing clear improvements over the current methods, this study is interesting as it provides a concise list of promising nudges, and shows promising results which with methodological improvements by future studies can possibly be turned into significant results.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 77 psychology, 85 business administration, organizational science
Programme:Communication Studies BSc (56615)
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