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Motivational readiness and perceived acceptability towards persuasive strategies in health-promotion applications - Developing an approach to increase the perceived acceptability towards persuasive strategies by using tailored behaviour change techniques in fitness applications taken the motivational readiness as a basis.

Pierick, N. (2020) Motivational readiness and perceived acceptability towards persuasive strategies in health-promotion applications - Developing an approach to increase the perceived acceptability towards persuasive strategies by using tailored behaviour change techniques in fitness applications taken the motivational readiness as a basis.

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Abstract:Being physically active is an independent key factor in the fight against chronic diseases of the body and the mind. The concept of e-health is a promising approach used in the context of increasing physical activity. The challenge here is that first-year drop-out rates from online based fitness applications are around 50%. The motivation for being active plays a significant role in the prevention of drop-out in participants. Therefore, the motivational readiness of the participants was chosen to be examined further. In this study, the behaviour change techniques of simulation, self-monitoring, and social comparison were investigated. The aim was to explore the association between motivational readiness for physical activity and perceived acceptability towards different persuasive features from the PSD model integrated into a mobile fitness application. The study showed that a difference in motivational readiness affects the perceived acceptability of behaviour change techniques used in mobile applications. The sample showed an even distribution of the three stages of motivational readiness. The Kruskal-Wallis test showed no significant differences in the acceptability between the groups of motivational readiness, and the post hoc test indicated to retain the null hypothesis. Overall, the behaviour change technique of self-monitoring was accepted by all groups of motivational readiness. Furthermore, results indicated that already active participants showed the highest acceptability towards the three behaviour change techniques.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/82709
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