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"It's just different in that context" : Exploring the actualization of affordances of Public Social Media (PSM) and Enterprise Social Media (ESM)

Tonnema, M. (2020) "It's just different in that context" : Exploring the actualization of affordances of Public Social Media (PSM) and Enterprise Social Media (ESM).

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Abstract:Organizations increasingly implement Enterprise Social Media (ESM) to enhance communication, collaboration, and knowledge sharing processes within their enterprise. However, ESM are not as popular in business environments as Public Social Media (PSM) are in people’s personal lives. Scholars have examined why people do (not) adopt ESM in business environments, but they generally neglect the possible similarities, differences, or relationships between PSM and ESM. This study, therefore, complements this gap in knowledge by explicitly comparing people’s perceptions and use of PSM to their perceptions and use of ESM. Ultimately, this research aims to provide practical implications for designers and managers how to increase the successful implementation of ESM within business environments.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:https://purl.utwente.nl/essays/82811
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