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Improvement of UI/UX of mobility App based on company developments

Eichler, A.S. (2020) Improvement of UI/UX of mobility App based on company developments.

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Abstract:The objective of the research was to provide the company with a feasible redesign of the user interface and user experience of their mobility App, taking into account the technical and functional developments of the company. The research focused on identifying the relevance of selected developments and exploring the opportunities these developments provide for the company and their user. The method used is a combination of quantitative research and iterative design research. A method has been developed which allowed to quantifiably determine the relevancy and feasibility of a development for the company. The output was used to develop a set of solutions through which the selection evolved into a final prototype. The developments were identified by analyzing the company and the documentation provided by the company. The documentation gave insight into their vision, their ambition, the current and planned developments. Different developments taking place in the electric mobility sector have been found. Company meetings gave further insight into how the company functions and how the developments should be interpreted. Background literature gave insight into the relevancy of the developments in the mobility sector. The App has been analyzed to identify problems and the current state. The target group analysis and stakeholder analysis gave insight into the users of the involved parties. After the initial analysis, developments have been selected which showed an interaction with the user through the App. The developments have been further defined through A SWOT analysis which identified the potential opportunities of the developments and a function analysis revealing the functions needed to integrate the development into an App. To identify the most relevant and feasible development from the selection of developments, a method has been developed referred to as “function comparison”. The function comparison compared the functional requirements of the development against the functional requirements of the current App. This resulted in a matrix showing which functions were shared amongst the developments and which were not. By applying set theory, the differences and the similarities have been quantified into matrices. The function analysis revealed the most relevant and feasible development to be integrated into the App. Also development themes have been identified revealing potential future roles of the mobility App and verifying the choice if the feasible and relevant developments. Parallel, to the conduction of the function comparison, user requirements have been identified. This has been done by analyzing the user problems to identify user needs. Needs have been found by analyzing the support documentation provided by the company and communicating directly with the company. Combining these user needs with theory on design guidelines, resulted in establishing user requirements. The user requirements have been combined with the functional requirements of the previous identified development, resulting in the list of requirements for the further development of the redesign. From the function comparison two developments have been found as the most relevant and feasible developments for the App. They showed equal relevance and high flexibility for the company. Four concepts per development were developed showing different solutions for the integration into the App. From these eight concepts, three were selected through the validation against the list of requirements. The three chosen concepts were further developed in such a way that they could be combined and integrated into the existing redesign of the App. The result of the design process was a prototype which facilitates an increase in the guarantee for mobility; an increases in the utilization of the vehicles; streamlines the charging experience and exposes more people to the company brand to increase the companies impact on mobility behavior.
Item Type:Essay (Bachelor)
Faculty:ET: Engineering Technology
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/83060
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