University of Twente Student Theses


Entrepreneurial strategies of young classical musicians

Snaterse, Maxime (2020) Entrepreneurial strategies of young classical musicians.

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Abstract:Young artists face an uncertain and challenging environment. Although literature already gives some indications about the required skills, knowledge, and entrepreneurial tasks, no specific knowledge is available the entrepreneurial strategies artists adopt. The research aimed to identify the entrepreneurial strategies that young classical musicians apply in order to successfully establish themselves as self-employed musicians. By means of qualitative research, a set of strategic considerations were identified, including decisions regarding the purpose, vision and interests that a musician wants to pursuit, the arenas in which to be active, the value to create and deliver, the orchestration of resources, the entrepreneurial activities to carry out, and the generation of income. Different strategies can lead to successful establishment. A distinction was made between four generic strategies. Especially a combination of being proactive in taking entrepreneurial actions, adapting to the external environment, being alert for opportunities, having a clear vision, and being committed to self-development, while also being able to rely on opportunities that arise more naturally due to beneficial circumstances such as a large network and outstanding reputation, appears to be effective. The research contributes to theoretical advancement of the performing arts entrepreneurship research field, but also has practical implications for classical musicians.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:20 art studies, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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