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The value of a review, a conceptual analysis of online reviews

Guillot, Robin Sue (2020) The value of a review, a conceptual analysis of online reviews.

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Abstract:This explorative research addresses a gap in research on online reviews by asking How should we understand online reviews and how are they perceived and used by the stakeholders involved? Online reviews are a very influential means of information that can greatly affect businesses positively or negatively. They provide a resource of information about products or services. This research shows that defining a review is problematic; the meaning and value of an online review is dependent on the values, uses and interpretations of its stakeholders; reviewer (the writer of the review), reviewee (the reader of the review) and reviewed (the recipient of the review). It is shown that reliability is an important value for all stakeholders involved. Online review platforms play an important role in the reliability of online reviews. Furthermore, they help define a review and reviewer, by setting the rules for use of the online review platform.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:08 philosophy
Programme:Philosophy of Science, Technology and Society MSc (60024)
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