Developing and applying a framework for fast-moving consumer goods companies to visualize the output of a cost-to-serve analysis

In this thesis, we successfully created a novel framework for Fast-Moving Consumer Goods (FMCG) companies that describes how to use the output of a Cost-To-Serve (CTS) analysis to find business improvements. A CTS analysis is an approach to determine what the actual logistics costs are of serving a customer by performing cost allocations. By visualizing the output of a CTS analysis in a tool, FMCG companies can find opportunities for business improvements related to topics such as transport optimization, warehouse optimization, and network design.