University of Twente Student Theses
An Empirical Evaluation of the Story Focus Concept – The Example of a Map Telling the Story of “The Legend of Meng Jiangnu”
Ishola, Adebayo Yusuf (2020) An Empirical Evaluation of the Story Focus Concept – The Example of a Map Telling the Story of “The Legend of Meng Jiangnu”.
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| Abstract: | Maps tell stories using different techniques and media. Multimedia maps are one of the popular maps on the Internet used in telling stories today. However, in terms of effectiveness in arresting and retaining the attention of map readers, limitations exist with maps created alongside supplementary media such as texts, pictures or videos. This research evaluates the story-focus concept, which proposes to incorporate the characteristics and aspects of a narrative text into a map as a way of effectively communicating and engaging map readers. A cartographic representation was implemented for an example story, the legend of Meng Jiangnu, using open-source web mapping frameworks and tools. Experiments were then conducted using methods of eye-tracking, questionnaire and interview to assess how effective the created map was in conveying the story and what aspects could be transferred from the text to a map. By combining the results from the eye-tracking exercises, the questionnaire responses and the interviews, it was revealed that it is possible to guide and retain the attention of map readers to certain parts of a map using focus techniques. It also showed that it is also possible to transfer aspects of a text narrative like the atmosphere and spatial context. Results from this study can serve as guidelines in creating cartographic representations that engage a map reader’s attention. |
| Item Type: | Essay (Master) |
| Faculty: | ITC: Faculty of Geo-information Science and Earth Observation |
| Programme: | Geoinformation Science and Earth Observation MSc (75014) |
| Link to this item: | https://purl.utwente.nl/essays/85287 |
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