Diversity and positive discrimination : the effects of gender diverstity management in the recruitment process on potential job applicants.

This study aims to explore the effects of statements about gender diversity management in vacancies on the attitudes of potential male applicants and potential female applicants. The study makes a distinction between different types of recruitment strategies without explicit GDM, with a mild reference to GDM, in which a preference for a gender is indicated, and with an extreme GDM related claim, which states that the organisation is solely recruiting people from a specific gender. This study is different from other literature in the field of GDM, because it focusses on potential job applicants, compares the male and female perspective, and compares different recruitment policies with each other