You can lead a horse to water, but can you make it drink? : An experimental study on the impact of supraliminal- and subliminal priming on animal friendly food choice, purchase intention and ethical obligation

This study investigates to what extent supraliminal- and subliminal priming can positively affect food choice, purchase intention and ethical obligation with regards to animal friendly food products. The aim of this study is to explore whether consumers can be supported in making food choices that positively impact animal welfare.