University of Twente Student Theses

Login

You can lead a horse to water, but can you make it drink? : An experimental study on the impact of supraliminal- and subliminal priming on animal friendly food choice, purchase intention and ethical obligation

Pegel, K. (2020) You can lead a horse to water, but can you make it drink? : An experimental study on the impact of supraliminal- and subliminal priming on animal friendly food choice, purchase intention and ethical obligation.

[img] PDF
1MB
Abstract:This study investigates to what extent supraliminal- and subliminal priming can positively affect food choice, purchase intention and ethical obligation with regards to animal friendly food products. The aim of this study is to explore whether consumers can be supported in making food choices that positively impact animal welfare.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/85344
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page