University of Twente Student Theses


How do employees of StrengthCo stay engaged during organizational changes?

Nolten, Niek (2020) How do employees of StrengthCo stay engaged during organizational changes?

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Abstract:International trade increases competition between organizations. Companies are implementing organizational changes to improve their business performance and thus compete with other organizations. Organizations are looking for factors that improve this business performance. StrengthCo is also an organization that wants to continuously improve and implements organizational changes. Every year, the company sets goals for the organization, but there has not been a single year since 2016 that the company has achieved all of its business goals. So the business performance of StrengthCo has to be improved. According to Gupta and Sharma (2015) and Korn Ferry (2016), employee engagement is an important factor in improving business performance. This study aims to understand how the engagement of the employees of StrengthCo is during an organizational change. According to this aim, the following research question needs to be answered: "How does the management of StrengthCo ensure that employees stay engaged with the company during organizational changes such as business expansions, cultural changes and reorganizations, in addition to the impact of COVID-19 and the change of ownership?”
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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