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Do you trust technology? Creating a usable survey for the investigation on the concept of trustworthiness before the use.

Joling, L.J.J. (2021) Do you trust technology? Creating a usable survey for the investigation on the concept of trustworthiness before the use.

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Abstract:To explore the judgement of trust before the use of technology this work aims to iteratively design an online test, in form of a survey, to measure the concept of trustworthiness before the use. A focus group of seven participants was used to assess the initial interactive prototype of the survey, and the feedback was used to inform redesign and to enable a usability test in the form of a pilot with twelve participants. The pilot group answered the questions of the survey and provided usability feedback on the survey. The results on the usability of the survey are used to suggest future development of the online test. Moreover, the answers of the participants in the pilot were used to explore whether people can detect trustworthy and untrustworthy stimuli and whether their answer was influenced by personal factors (age, gender, nationality, familiarity with the products and personal experiences with the products). The analysis shows that the survey was considered usable but that there were still issues at hand that need improvement. Regarding the answer of the participants, the analysis suggests that people, when confronted only with (single or pairs) pictures of products without any further information are generally able to distinguish trustworthy and untrustworthy products. Nevertheless, this ability seems to not be affected by personal characteristics such as age, gender, nationality, familiarity and experience with similar products.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/85534
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