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The potential role of Mobility as a Service (MaaS) as a transport demand management tool

Farahmand, Z.H. (2020) The potential role of Mobility as a Service (MaaS) as a transport demand management tool.

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Abstract:For maintaining transport infrastructures as efficiently as possible, meanwhile, contributing to accessible and liveable cities, effective management of transport demands and resources is needed. In that sense, the Mobility as a Service (MaaS) concept is perceived as a promising solution to address the growing need for mobility. It is expected that MaaS would make travel more seamless. Moreover, it is expected that MaaS makes it possible to spread travel demand over time and modes, in favor of more sustainable modes. If these expectations come true, MaaS could be used as a tool to stimulate travel behavior. However, there is hardly any research focusing on this aspect of MaaS. The aim of this research was therefore to obtain insights on the potential role of MaaS as a transport demand management tool. An online survey including a Stated Choice experiment was conducted among employees in the Netherlands. Several Mixed logit models were performed to depict commuting mode choice behavior and underlying factors. The result indicates that the inclusion of unlimited rides with train and e-bike sharing in the MaaS packages, as well as, car sharing attributes influence the mode choice behavior of employees. Furthermore, mode choice was significantly influenced by the price of the mobility packages and increasing parking tariffs. However, these effects were not equal for all types of employees. Young, low-income, multi-modal commuters and those who live near railway stations are more likely to change their commuting behaviors. On the other hand, MaaS might not be an effective management tool to change the commuting behaviors of old, high-income, car-dependent, and those who are living far from railway stations. Increasing parking tariffs on the other hand seemed to significantly influence car users who use street/garage parking spaces. This study concludes that MaaS could be seen as a promising transport management tool, but for specific types of employees. However, two unwanted consequences might hinder its effects. First, car users are very likely to substitute their car trips with car sharing, implying that the real nature of car-based traveling will not change with such modal shifts. Second, some employees who commute by public transport would switch to car sharing, and this could cross out the impact of MaaS on car users.
Item Type:Essay (Master)
Faculty:ET: Engineering Technology
Subject:56 civil engineering
Programme:Civil Engineering and Management MSc (60026)
Link to this item:http://purl.utwente.nl/essays/85544
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